E-xecutive sells for $ 3 million

As it became known to Kommersant , Prof-Media media holding is negotiating the acquisition of the E-xecutive site and is ready to pay about $ 3 million for it.
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The sum offered by Prof-Media for E-xecutive is considered adequate by market participants. “The profitability of such a project is usually 30-40 %, and if the site’s turnover is $ 800 thousand, EBITDA is about $ 300 thousand, and 3 million is a normal price,” says Alexander Rovensky, head of RBC holding. AdWatch agency general director Lev Glazer agrees with him, who notes that now when assessing the value of the Russian Internet project, the coefficient for EBITDA is from 8 to 12.

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