Facebook bought Parse backend for third-party mobile apps

Facebook has today officially become a provider of paid cloud services for mobile application developers. The social network allegedly bought a startup Parse, which develops a cloud backend for mobile applications, for $ 85 million (mBaaS: mobile-backend-as-a-service). The deal was officially announced today both on the Parse blog and on Facebook .

Parse was founded in 2011 and received start-up capital from Y Combinator. Parse cloud platform has already been considered in detail in Habré . In short, it offers for mobile application developers the services of a remote service for storing and processing data, a kind of Heroku analogue in the mobile market. Mobile developers do not need to raise their servers to process transactions from mobile devices of millions of users, do not need to store user data themselves, handle authentication calls, send push notifications, etc. All this is done in the Parse cloud.

To date, more than 60 thousand mobile applications are running through the Parse backend on free and paid conditions. Any application can receive up to 1 million requests or push notifications per month with a limit of 20 per second for free.
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It is likely that after moving to Facebook data centers, the quality of service will increase. Previously, the company planned the limit in such a way that a paid subscription would cover 10% of users who use the service most intensively. The cheapest fare in Parse is $ 199 per month.

This deal indicates that Facebook is strengthening its position in the mobile application market, where it is still far behind competitors. Backend Parse will now become part of the Facebook Platform.

Co-founder and CEO of Parse startup Ilya Sukhar said that they agreed to the Facebook offer among several other options because Facebook culture is better suited for Parse. Probably referring to the "hacker" culture, which is cultivated in Facebook.