Chinese Internet: a lot of people - a lot of advertising
According to research firm Nielsen NetRatings , from May 1 to July 31 of this year, Chinese advertisers invested about $ 190 million in online advertising - almost as much as in magazine advertising. This figure is about 3% of all advertising costs in China, reports AdMarket.ru . In America, the same indicator is 6%.
In Chinese, there is a major advertiser - telecommunications company China Mobile. With significant budgets, manufacturers of automobiles, computers, and electronics are advertised. Banks and financial services as advertisers are at the very bottom of the list.
It is important to take into account the number of Internet users in the PRC - it has reached 123 million people. This means that China has become the second largest network audience after the United States - there are 204 million Internet users.
In Chinese, there is a major advertiser - telecommunications company China Mobile. With significant budgets, manufacturers of automobiles, computers, and electronics are advertised. Banks and financial services as advertisers are at the very bottom of the list.
It is important to take into account the number of Internet users in the PRC - it has reached 123 million people. This means that China has become the second largest network audience after the United States - there are 204 million Internet users.
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Source: https://habr.com/ru/post/1776/
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