Yandex.Market has become more convenient in the regions
The Yandex.Market service groups goods delivery in a new way: now users of Russian cities will first of all see offers from local online stores. And only then - the offers of other stores that deliver goods to a particular region.
Yandex is implementing this initiative as part of a program to support regional online stores. To participate in it, the Internet merchant needs to have a regional warehouse or to deliver goods in the city (region) declared. The program does not include Moscow and St. Petersburg.
Ilya Polozhintsev, the head of the company's e-commerce department, says that 6 years ago, when the service first opened, online stores could be counted on the fingers, and they were all in Moscow and St. Petersburg. “Today,“ federal ”stores are able to work with the whole country, and regional - they are worthy of competition, - says Ilya. It is, of course, more convenient for the user to buy in his region - and the delivery is faster, and warranty service is in place. Therefore, we decided to give preference to regional stores. ”
Yandex is implementing this initiative as part of a program to support regional online stores. To participate in it, the Internet merchant needs to have a regional warehouse or to deliver goods in the city (region) declared. The program does not include Moscow and St. Petersburg.
Ilya Polozhintsev, the head of the company's e-commerce department, says that 6 years ago, when the service first opened, online stores could be counted on the fingers, and they were all in Moscow and St. Petersburg. “Today,“ federal ”stores are able to work with the whole country, and regional - they are worthy of competition, - says Ilya. It is, of course, more convenient for the user to buy in his region - and the delivery is faster, and warranty service is in place. Therefore, we decided to give preference to regional stores. ”
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Source: https://habr.com/ru/post/1775/
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