Mamba + Runner, some numbers
During the month of cooperation with the dating service “Mamba”, “Runner” correlated anonymous demographic data with 1,000,000 user browsers.
Studies of the audience marked by the “Runner” showed that the most popular topics for men identified with the help of the “Mamba” service are “Auto”, “Education” and “Leisure and recreation”. For women, however, the predominant topics in the transition for contextual advertising "Runner" were "Dating", "Leisure and recreation" and "Services on the Internet." All in all, among the marked-up users, men prevail almost 1.5 times and almost 2 times more actively go through the ads.
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Studies of the audience marked by the “Runner” showed that the most popular topics for men identified with the help of the “Mamba” service are “Auto”, “Education” and “Leisure and recreation”. For women, however, the predominant topics in the transition for contextual advertising "Runner" were "Dating", "Leisure and recreation" and "Services on the Internet." All in all, among the marked-up users, men prevail almost 1.5 times and almost 2 times more actively go through the ads.
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A source
Source: https://habr.com/ru/post/17706/
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