Runetology (194): Vitaly Bykov, co-founder of the creative agency Red Keds

Vitaly Bykov about how the 2008 financial crisis affected the effectiveness of advertising campaigns, what has become the main tool for digital marketers today, and how marketers have shared on "lyricists" and "techies."


Interview with guest:

• How did the Red Keds start?
  
• How much can a digital agency service cost?
  
• “I don’t understand why a company that manufactures tractors should have a team of designers and copywriters inside it.”
  
• Digital “Batmans” of the digital age: what are the employees of digital agencies?
  
• "We are the same freelancers, but for large companies."
  
• Milestones in the development of the domestic digital market: a chronology of one of the participants.
  

Download file (42.2 MB / 01: 04: 08 MP3, 96 kbps)
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