65 statistics from the world of mobile games to impress friends

We love mobile games, and we really appreciate numbers. But when we look at the web for statistics on trends in the development of mobile games, we quickly realize that in general there is no single place where all this stuff would be collected. So here it is, a bunch of statistics of the mobile gaming industry, which will make you very popular at the next gaming conference, or cocktail party, when a skeptic asks you ...

“Do people really spend so much time on video games?” Yes, we are really spending.

(comment of the translator: the author often repeats, forgive him this)
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(Note to photo: we never look above)

State of the industry

• In the US, more than 100 million mobile players (almost 1/3 of the country's population) [6]
• 80% of developers do not earn enough money for their own business [2]
• 34% of the top 100 cash apps in the App Store use the freemium model [1]
• The mobile gaming industry is expected to reach $ 54 billion by 2015. [7]
• 90% of in-game spending in the United States falls on the Free-to-Play model [1]
• More than 80% of all mobile development profits in 2012 accounted for games [4]
• Top 25 developers made half of all profits in 2012 [3]
• The market valued at $ 12 billion in 2011 [1]
• Mobile games - the most popular category of applications [1]
• 64% of mobile players play every day [1]
• 93% of users who paid for the application paid for the game application [1]
• 70-80% of all mobile horse racing is games [7]
• 76 out of 100 cash iOS apps - games [4]
• $ 3 - the average price that players consider acceptable for in-game purchases, or paid gain in the game [8]
• The smartphone gaming industry is expected to grow by half by 2016. [1]
• In October 2012, nine publishers from the top 10 by monthly income for iOS and Google Play were game publishers [10]
• In 2011, mobile games received 9% of all money spent on games, which is estimated at $ 5.8 billion [5]
• Cross-platform players monetize 25% better than players of one platform [8]
• 51% of the top 25 grossing games on the App Store are free [7]
• 58% of popular developers create cross-platform applications [8]
• VentureBeat reports an increase of 241% since 2008 in the field of online games [9]

Why do we play

• 57% of US social gamers enjoy social games because of the “competitive spirit”, and 43% because of “fun and excitement” [1]
• The time spent in games on tablets exceeds the total time spent on video, music and reading magazines [4]
• 60% of tablet owners play games - almost as much as the standard user behavior, like reading news, mail, etc. [4]
• 1/2 of the Internet population (510 million people worldwide) play social networks - an increase of 71% since 2010 (as of the end of 2011) [5]
• Almost 30% of players made in-game purchases, or improved the application to the full version [8]

Who we are

• The average age of a mobile player is 28.2 years [7] (approx. Translator: I always thought this figure should be between 5 and 15)
• The average age of a social game player is 39 years [1]
• 54% of social players are men, 46%, obviously, women [1]
• 2/3 mobile players under 45 [8]
• Mobile players make up 22% of all players in the United States [4]
• 87% of guys use devices to play games, and among girls, only 80% of them [4]
• 25% of adults learn about the new game through social media [1]
• 50% of mobile players will learn about the new game through friends or family [1]

When we play

• The largest percentage of mobile players is played in the bedroom [4]
• 52% play more than an hour a day [4]
• 53% of smartphone owners play games daily [4]
• 66% of tablet owners play games daily4
• In 2011, mobile games accounted for 13% of the total time spent on games around the world, which is more than 130 million hours per day [5]
• 67% of the time spent on the tablet is spent on games [4]
• 81 million people play social games at least once a day. 49 million play several times a day - an average of 9.5 hours of social games per week [1]
• People spend an average of 7.8 hours a month playing games on phones [1]
• Android users spend an average of 9.3 hours per month on games [1]
• Games account for 67% of the time on the tablet, versus 39% for smartphones [8]

How we play

• 69% of US mobile players play games on smartphones, 21% on tablets, 18% on iPod Touch [5]
• 59% of the total gameplay is played on mobile [5]
• 51% of mobile players spend money on purchasing games, the majority (37%) update trials to full versions [5]
• The average player on the smartphone installed more than 10 games in 2011. The average player on the tablet installed more than 20 games in the same 2011. [5]
• 84% of tablet owners play games [7]

What are we playing

• 10 million active users per month play social games like “Hidden Objects” [1]
• 13.24 million monthly active users play social games related to Casino [1]
• 2.5 million active users per month play social RPGs [1]
• More than 100 million play on social networks - 61% on Facebook [1]
• On virtual goods alone, freemium games earn on a single user $ 12.92 [6]
• 23% of players on tablets pay for virtual goods, spending an average of $ 62 [8]

Special games

• Tiny Tower made $ 3 million on in-game purchases alone in the first year [6]
• Angry Birds earns $ 6 million per month purely on advertising [6]
• Zynga games attract 48 million users per day [6]
• Within 50 days, Draw Something was downloaded 50 million times [6]
• Draw Something users draw 3000 drawings per second [6]
• The Zynga mobile gaming unit brought them over $ 10 billion [6]
• Rovio's revenue was $ 10 million in 2010, but in 2011 already $ 100 million [6]
• Rovio earns $ 6 million per month on advertisements [6]
• Angry Birds total 700 million horse races [6]
• Approximately 500 billion birds were launched in Angry Birds [6]

Sources:

1. Socialnomics - “Social Gaming Infographic: 81 Million Play Each Day + More Stats”
2. iMore - “59% of iPhone and iPad app developers don't break even on costs”
3. Gameindustry.biz - “Top 25 US mobile devs take in half of app revenue”
4. Wired - “Mobile Kills Console But Advances the Gaming Industry”
5. Infodocket - “New Statistics: Online Gaming: Number of US Mobile Gamers Jumps 35% to 100 Million”
6. iQU - “Mobile Game Stats You Need To Know: Infographic”
7. DigitalBuzz - “Infographic: Mobile Gaming Statistics 2011”
8. FactBrowser - “Mobile Game Fact Feed”
9. VentureBeat - “Study: US gaming population has nearly tripled in three years”
10. AppAnnie - “App Annie Index November 2012: Japan Overtakes US For Google Play Revenues”