Effective online store. Instagram as a tool to increase sales

The business community and millions of marketers are coming up with more and more new ways to interact with potential customers using social networks. Another very interesting case is the use of Instagram as a tool for creating a huge audience of brand fans.

Australian online women's clothing store BlackMilk invites its customers to make their own photo in clothes purchased at this store and post it on Instagram with a hashtag of a certain type.



As a result, after the pre-moderation, the photos of the girls go straight to this page of the online store catalog.
For customers, this is a great opportunity to boast to their girlfriends on the website of an online store, but the store solves its tasks - it increases sales and keeps its audience, minimally entering into contact with it.
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The result of applying this functionality is simply stunning!

Number of store subscribers in Instagram 428 271 people
Facebook followers = 474,893, discuss 57,126

The example perfectly illustrates the possibilities of the point and ultra-efficient use of social services. networks in e-commerce.