Facebook Game On: Moscow

The EMEA Gaming Facebook team arrives in Russia and on April 15th will hold the “Facebook Game On: Moscow” conference at Digital October (free registration here www.amiando.com/facebookgameonmoscow.html ).

What awaits you?
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The whole team of Facebook EMEA Gaming will visit Moscow to tell the developers the secrets of success on the Facebook platform. They will tell about the best promotion channels that Facebook offers, with examples of the most popular and successful applications. In addition, Russian companies, such as Game Insight, Social Quantum, and Crazy Panda, who already have experience of successful cooperation with the largest social network in the world, will speak to the developers.

Facebook games: some numbers.

First appeared on Facebook, the social games segment has grown significantly over the years. An increasing number of developers are showing interest in creating social games for mobile devices, and we, for our part, are stimulating the development of the mobile application market using social distribution channels that have already proven their effectiveness on Facebook.com.
The Facebook game ecosystem has grown particularly sharply over the past 12 months; now over 250 million people are actively playing games on Facebook. At the end of 2012, users spent on games in Facebook 2.8 billion US dollars, and the largest developers received a record profit for the year. The number of application installations has increased by 75% since March 2010, and the installation of News Feed applications has increased by 600% in the last 4 months.

How to use Facebook to make a popular mobile application.

According to statistics, about one fourth of the time that people spend with their smartphones, they spend in the Facebook application. More than 680 million people use the Facebook application every month, and for developers this is a great chance to promote their apps for iOS and Android. Indeed, at the moment, 8 out of 10 most profitable applications are integrated with Facebook. In addition, users who use applications with their Facebook account are monetized many times better than single users.
Team on the example of such popular games as Candy Crush Saga, Megapolis, and Slotomania.

Why Russia?

Now 7 of the 10 largest application developers for Facebook are not from the USA. But only 18 months this figure would be equal to one. These figures best show the international growth of the platform. Our team is waiting with special enthusiasm for success stories from Russia, where there is a huge potential for development talent.
“We work closely with many teams of Russian developers, and we want their number to continue to increase. In the history of Russia there are many examples of creating games that are popular around the world - from Tetris to Cut the Rope. And we know how many more talented developers are in this country. We ask developers - why shut yourself in tens of millions of users, when there may be a billion? ”