E-commerce of the future - “Japanese face”
Today on techcrunch.com there was a video interview with Hiroshi "Mickey" Mikitiani, the founder of one of the largest Japanese online auctions Rakuten. He spoke about his vision of the future of e-commerce, his new book “Market 3.0. Rewriting the rules of the market without borders "and why the future of e-commerce can have a" Japanese face ".
On the cut - a link to the interview and translation of the post from techcrunch.com, and as a bonus - another interesting video - the conversation of Daniel Alegre and Hiroshi Mikitiani about the “unlimited market 3.0” in the framework of “Talks at Google”.
So what is the future of e-commerce? According to Hiroshi "Mickey" Mikitiani, multimillionaire, founder and CEO of one of the largest Japanese online auctions Rakuten, there are prospects for those online stores that take care of the comfort of visitors and make their online store as "hospitable". In his new book , Market 3.0. Rewriting the rules of the market without borders , Mikitiani sets out his vision for the future of electronic commerce. As he noted, the process of making purchases on the Internet will move away from what he calls “standardization” in the direction of adapting the purchase process to the individual characteristics of the user and his behavioral characteristics.
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This new “hospitable” model, as Mikitiani explains, is important for the digital economy, in which e-commerce is the engine of development. It can be assumed that Mikitiani believes that trade on the Internet should become more “Japanese”, in the sense characteristic of the Japanese culture of politeness. Maybe. Neither Mikitiani nor Rakuten cannot be underestimated: 15 billion USD of market capitalization, the purchase of Bay.com and the manufacturer of e-books Kobo, 100 million USD of investment in Printerest, all of which turned Rakuten into a truly global player of the digital economy. "Mickey" Mikitiani and ten thousand employees of his company really rewrite the rules of doing business "without borders." And they may well be the very real future of e-commerce.
Interview on techcrunch.com:
techcrunch.com/2013/04/09/keen-on-marketplace-3-0-why-the-future-of-e-commerce-might-be-japanese-tctv
Talks at Google with Daniel Alegre and Hiroshi Mikitiani:
On the cut - a link to the interview and translation of the post from techcrunch.com, and as a bonus - another interesting video - the conversation of Daniel Alegre and Hiroshi Mikitiani about the “unlimited market 3.0” in the framework of “Talks at Google”.
So what is the future of e-commerce? According to Hiroshi "Mickey" Mikitiani, multimillionaire, founder and CEO of one of the largest Japanese online auctions Rakuten, there are prospects for those online stores that take care of the comfort of visitors and make their online store as "hospitable". In his new book , Market 3.0. Rewriting the rules of the market without borders , Mikitiani sets out his vision for the future of electronic commerce. As he noted, the process of making purchases on the Internet will move away from what he calls “standardization” in the direction of adapting the purchase process to the individual characteristics of the user and his behavioral characteristics.
')
This new “hospitable” model, as Mikitiani explains, is important for the digital economy, in which e-commerce is the engine of development. It can be assumed that Mikitiani believes that trade on the Internet should become more “Japanese”, in the sense characteristic of the Japanese culture of politeness. Maybe. Neither Mikitiani nor Rakuten cannot be underestimated: 15 billion USD of market capitalization, the purchase of Bay.com and the manufacturer of e-books Kobo, 100 million USD of investment in Printerest, all of which turned Rakuten into a truly global player of the digital economy. "Mickey" Mikitiani and ten thousand employees of his company really rewrite the rules of doing business "without borders." And they may well be the very real future of e-commerce.
Interview on techcrunch.com:
techcrunch.com/2013/04/09/keen-on-marketplace-3-0-why-the-future-of-e-commerce-might-be-japanese-tctv
Talks at Google with Daniel Alegre and Hiroshi Mikitiani:
Source: https://habr.com/ru/post/176383/
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