Who are you most tired of: you know who, Chichvarkin or Ksenia Sobchak?
I apologize for the mention you know who and all-all-all. But this is a post about PR. More precisely, about free ways to monitor PR activity on the Internet. On duty, I often have to monitor how often the media, websites, blogs mention our company or the name of the director. Marketing or whatever it is called the budget of our desktop has not yet dreamed of. Therefore, one has to use free-of-charge means. And these funds on the Internet are presented well. Recently (after a long search) I have got a set of favorite radars with which I listen to media arrays. I share these radars with habrovchanami.
For illustration, I chose a non-trivial task :) Check which of our prominent gorloderikov PR is steeper. The result was a bit bad for me: despite the fact that you know who lives mostly on the Internet, sometimes he does Ksenia Sobchak. As you can see, I do not mention his name: paranoia is a natural result of many days of monitoring. Be careful:)
1. Integrum . Index
It is good that it takes into account newspapers, magazines, TV and radio, electronic publications (including habru). Cute charts. A comparative rating of your request can be ordered from the administration (I did so, it was free, but not immediately, in the evening I wrote them - I received it by the next day’s dinner). The disadvantage of AI is that it does not take into account the entire blogosphere.
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2. Yandex.Pulse
The good thing is that for now this is the only one - it monitors only the blogosphere. You can specify your keywords and play ratings. Convenient interface. At the same time, it is precisely its IP that is exceptional and bad (you might think that there is nothing to monitor in addition to the Yandex blogosphere).
3. Google Trends
The interface, in my opinion, is even more convenient than that of Yandex. It takes into account not only mentions, but also links to pages with mentions. For monitoring, the Google index is used (that is, to put it mildly, a lot of different sources). There is geotargeting. Bold minus - not familiar with the Russian realities. As you can see in the picture, Mr. Kurpatov, Chichvarkin, Petrosian GT does not know. It happens that a UFO interferes in its work, for example, if you add the name “Artemy” to the SZK family name, GT pretends not to know this guy.
If someone knows other PR radars on the network, tips from the audience are rewarded with pluses :) Thanks in advance.
For illustration, I chose a non-trivial task :) Check which of our prominent gorloderikov PR is steeper. The result was a bit bad for me: despite the fact that you know who lives mostly on the Internet, sometimes he does Ksenia Sobchak. As you can see, I do not mention his name: paranoia is a natural result of many days of monitoring. Be careful:)
1. Integrum . Index
It is good that it takes into account newspapers, magazines, TV and radio, electronic publications (including habru). Cute charts. A comparative rating of your request can be ordered from the administration (I did so, it was free, but not immediately, in the evening I wrote them - I received it by the next day’s dinner). The disadvantage of AI is that it does not take into account the entire blogosphere.
')
2. Yandex.Pulse
The good thing is that for now this is the only one - it monitors only the blogosphere. You can specify your keywords and play ratings. Convenient interface. At the same time, it is precisely its IP that is exceptional and bad (you might think that there is nothing to monitor in addition to the Yandex blogosphere).
3. Google Trends
The interface, in my opinion, is even more convenient than that of Yandex. It takes into account not only mentions, but also links to pages with mentions. For monitoring, the Google index is used (that is, to put it mildly, a lot of different sources). There is geotargeting. Bold minus - not familiar with the Russian realities. As you can see in the picture, Mr. Kurpatov, Chichvarkin, Petrosian GT does not know. It happens that a UFO interferes in its work, for example, if you add the name “Artemy” to the SZK family name, GT pretends not to know this guy.
If someone knows other PR radars on the network, tips from the audience are rewarded with pluses :) Thanks in advance.
Source: https://habr.com/ru/post/17624/
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