From online advertising, even kids get fat
The International Association for the Study of Obesity has issued a special appeal to protect children from “harmful marketing techniques” that are used in Internet advertising and on television ( PDF download ).
According to experts, it is necessary to develop international standards for advertising on the Internet to stop the epidemic of childhood obesity. In particular, it is necessary to prohibit any advertising of fast food and snacks specifically for children.
Studies in the United States showed that 85% of all products advertised on TV for children are simultaneously promoted via the Internet using viral marketing, links to movies and television programs. About 12.2 million American children visit websites that promote fast food and carbonated beverages.
According to experts, it is necessary to develop international standards for advertising on the Internet to stop the epidemic of childhood obesity. In particular, it is necessary to prohibit any advertising of fast food and snacks specifically for children.
Studies in the United States showed that 85% of all products advertised on TV for children are simultaneously promoted via the Internet using viral marketing, links to movies and television programs. About 12.2 million American children visit websites that promote fast food and carbonated beverages.
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Source: https://habr.com/ru/post/1762/
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