How accurate is the demographic targeting of Google?
Hi, Habr!
Analyzing Google’s claims that its targeting services can determine gender, age, and user interests, we decided to find out how correctly Google handles these tasks, at least in terms of determining gender and age.
We have compiled a small questionnaire in which you need to put down 7 radio buttons. If you are between 18 and 64 years old, please answer some of our questions - it will take no more than 5 minutes.
To fill out the questionnaire, click the link: docs.google.com/forms/d/1HeMrlCqgDDDcfpUjPHcelPNxkvjmOkea-dSvvqNFYCY/viewform
We will appreciate your objective information!
We will publish the results of the study with an indication of the identified targeting errors for demographic groups on Habré and send to everyone if we collect the required number of questionnaires for each age and sex category.
Analyzing Google’s claims that its targeting services can determine gender, age, and user interests, we decided to find out how correctly Google handles these tasks, at least in terms of determining gender and age.
We have compiled a small questionnaire in which you need to put down 7 radio buttons. If you are between 18 and 64 years old, please answer some of our questions - it will take no more than 5 minutes.
To fill out the questionnaire, click the link: docs.google.com/forms/d/1HeMrlCqgDDDcfpUjPHcelPNxkvjmOkea-dSvvqNFYCY/viewform
We will appreciate your objective information!
We will publish the results of the study with an indication of the identified targeting errors for demographic groups on Habré and send to everyone if we collect the required number of questionnaires for each age and sex category.
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Source: https://habr.com/ru/post/175913/
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