About a month and a half, negotiations began on the purchase of the messenger by Google, which have already moved to the stage of discussing the value of the transaction, since the consent of the regulatory authorities to purchase has been obtained.
WhatsApp is the most popular cross-platform application for communication, so the price for it can not be small. This is about a billion dollars, which is a kind of Facebook response to the purchase of Instagram, the most popular mobile photo community.
Of course, with such a huge audience of Google it will not be possible to close WhatsApp as easily as it did with Sparrow and with the desktop version of Snapseed photo editor. At first glance, you might think that everything will remain as it is for users, and WhatsApp will only change the owner, because the purchased Instgram remained an independent service, and not one of the functions of the social network. But after the Facebook Home presentation, when Zuckerberg hid Android deeply under its shell, Google needed a serious competitive advantage.
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Rumor has it that the search giant is preparing to introduce a new service, Babel or Bubble, which will combine Voice, Talk and Google+ Messenger. In this case, devices running Android out of the box will get some kind of analogue iMessage. It makes no sense for Google to work on a proprietary service and at the same time spend a billion dollars on the purchase of a project that will compete with their new product. Surely WhatsApp and the new Google service will become one, which will provide Google a huge advantage in the market.