Tactics of combat in the SMM or analogy with the MMORPG
Hi, Habr! Analyzing the statistics of recent major conflicts / files on social networks, I thought that in large “battles” when someone runs into a brand / company (especially in our Internet industry), there are experts from different sides, trolls, all sorts of media people ( for example, large threads on Roem, Habré), anonymous - the following analogy of the conduct of “combat operations” is valid:
Remember, in various kinds of online games (especially RPGs), roles in a group of players are often distributed in a very definite way - “tank”, “damage-bringer / damage-dealer”, “healer”, “mass-damager / AoE Damager” ( Well, there are variations, of course). Such a strategy / analogy can be applied to protect the interests of your service / company as a group and for business purposes.
So, what are these roles:
')
" Tank " - the most secure, confident "player" with a large margin of safety. Accepts a blow, angry comments, claims in the case. Methodically, sometimes even boringly, responds in essence to the problem, says when and what will be corrected, that “ on a ticket for such and such a situation is such and such ”, does not go out of itself, is always calm and balanced. He answers with restraint, does not pass on the individual, just methodically and systematically gives a list of complaints, ignoring cries not in the case. As a rule - the official representative of the company.
Damage-bringer / damage-dealer is an attacking role. The most abrupt, sometimes even boorish "player" with categorical statements. His goal is to quickly switch to the identity of key opponents in the thread and "eliminate" them as quickly as possible, including through personal raids, recall of long-standing jambs, direct trolling, withdrawals of the topic aside, offtopic, sometimes even insults. It works better when it goes out of alignment with the official position of the protected brand.
“ Healer ” - should help other members of the group and the brand in every way. The goal is to support the local members of their group - “XXX is right, reasonable arguments” and the brand “YYY is an excellent service, always enjoyed, everything is good.” It does not go on the attack, does not respond to attacks in essence, but it supports other players of the group, forming a positive public opinion. It works better also autonomously, as an “agent of influence” without being tied to a brand.
“ Mass-damager / AoE Damager ” - the target is bob-ling around the squares. As a rule, the strongest representative in the group, visionary, opionionmaker. It does not respond to specific attacks, but operates with a situation in the market, forecasts, trends, various conspiracy theories, etc. " Our development rates are so-and-so, taking into account the forecasts of Western analysts and the enemy ZZZ and QQQ alliance, the trend of the industry will be, therefore .." . It works better as an official representative of the brand - as a rule, one of the tops or founders.
I do not pretend that this analogy occurred to me first, but it seemed rather amusing and even applicable in practice in the case of large media conflicts / files.
Regards, Andrei Terekhov, www.ruward.ru , agency.inforza.ru
Remember, in various kinds of online games (especially RPGs), roles in a group of players are often distributed in a very definite way - “tank”, “damage-bringer / damage-dealer”, “healer”, “mass-damager / AoE Damager” ( Well, there are variations, of course). Such a strategy / analogy can be applied to protect the interests of your service / company as a group and for business purposes.
So, what are these roles:
')
" Tank " - the most secure, confident "player" with a large margin of safety. Accepts a blow, angry comments, claims in the case. Methodically, sometimes even boringly, responds in essence to the problem, says when and what will be corrected, that “ on a ticket for such and such a situation is such and such ”, does not go out of itself, is always calm and balanced. He answers with restraint, does not pass on the individual, just methodically and systematically gives a list of complaints, ignoring cries not in the case. As a rule - the official representative of the company.
Damage-bringer / damage-dealer is an attacking role. The most abrupt, sometimes even boorish "player" with categorical statements. His goal is to quickly switch to the identity of key opponents in the thread and "eliminate" them as quickly as possible, including through personal raids, recall of long-standing jambs, direct trolling, withdrawals of the topic aside, offtopic, sometimes even insults. It works better when it goes out of alignment with the official position of the protected brand.
“ Healer ” - should help other members of the group and the brand in every way. The goal is to support the local members of their group - “XXX is right, reasonable arguments” and the brand “YYY is an excellent service, always enjoyed, everything is good.” It does not go on the attack, does not respond to attacks in essence, but it supports other players of the group, forming a positive public opinion. It works better also autonomously, as an “agent of influence” without being tied to a brand.
“ Mass-damager / AoE Damager ” - the target is bob-ling around the squares. As a rule, the strongest representative in the group, visionary, opionionmaker. It does not respond to specific attacks, but operates with a situation in the market, forecasts, trends, various conspiracy theories, etc. " Our development rates are so-and-so, taking into account the forecasts of Western analysts and the enemy ZZZ and QQQ alliance, the trend of the industry will be, therefore .." . It works better as an official representative of the brand - as a rule, one of the tops or founders.
I do not pretend that this analogy occurred to me first, but it seemed rather amusing and even applicable in practice in the case of large media conflicts / files.
Regards, Andrei Terekhov, www.ruward.ru , agency.inforza.ru
Source: https://habr.com/ru/post/175611/
All Articles