IT shopping features

A month ago, a huge shopping center opened near my office. From time to time I go there for lunch and enjoy watching the girls go shopping. Charming beauties walk around the store in pairs, expertly argue about the color of the bottle with perfume and the relevance of the cut-out “boat”. In the hands of the packages, and the names of boutiques on them can be traced the path made. The only shops that beauties bypassed are those selling equipment. And not because there is nothing to buy there.

Ordinary shopping is a spontaneous phenomenon. Purchases are made spontaneously, under the influence of an unknown impulse: I saw-liked-bought. Buying something more technological is preceded by long searches on the Internet: a comparison of the characteristics of two almost identical models, reading reviews of people who have already used this device, and, finally, the search for the most reasonable price. What kind of spontaneity ...

Of course, the sellers of technology know that by holding the product in their hands, the buyer is more likely to buy it. Therefore, more and more stores are switching to self-service format. However, the attitude of the sales consultants to the buyers (and especially buyers) as silly teapots, which can be confused with little-spoken figures obtained in the laboratory, remains.
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Itself several times went to computer stores with the intention to look and, very possibly, to buy. But she stumbled on indifferent or (at best) condescending views of sellers and turned around. If the buying process does not please me, why should I buy?


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