The porn industry invests in social networks

The dominance of free and cheap video on the Internet has seriously damaged professional pornographic film industry in the USA. However, the bigwigs of this business do not give up, they are looking for ways to use Internet technologies for their own purposes. For example, the owners of Penthouse Media Group have invested $ 500 million in a number of social Internet projects that specialize in sexual internet dating and organizing swingers meetings.



The ownership of "Penthouse" passed the corporation Various Inc. and all its subsidiaries. This firm controls more than 25 popular social networks with a total of over 260 million users, including 1.2 million paid subscribers. The most famous site in the Various Empire is AdultFriendFinder.com , a social network based on sexual interests. Various other social networks are based on the same engine and on a similar principle, but only for special subject audiences, for example, ItalianFriendFinder.com for Italians or BigChurch.com for believers.



According to the management of "Penthouse", social networks should organically fit into the general set of sexual content and services that are supplied to consumers: these are magazines, video products and online services.

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via NY Times