“Classmates” do not want to sell their users to Yandex
Many of you have probably read an article in the Kommersant newspaper that Yandex began testing the system of socio-demographic targeting using data from social networks. It says about the almost accomplished signing of contracts with the leading social networks of Runet.
“Alexey Tretyakov, Yandex’s Commercial Director, at Brand Online, said the company is close to signing agreements with social networks about access to information of their users.”
From the text of the material it can be concluded that the social network with which Yandex is in very close relations is Odnoklassniki . The network is very large and "tasty." According to some reports , it has already overtaken the " Rambler " in attendance. To get the socio-demographic information of the user base and show them your ads on the Internet would be a successful operation even for such a giant as Yandex. Even more happiness - to get " in contact ".
However, Pavel Durov , the representative of the social network Vkontakte.ru, denies negotiations with Yandex. And the project manager of Odnoklassniki.ru Albert Popkov confirmed them. ”
The correspondent correctly kept silent what exactly Albert Popkov confirmed. But from the title and the text of the material itself one can guess that the successful and popular “Classmates” have already agreed with “Yandex”. Such a deal could beautifully lead to a year not very successful for Yandex. First, it is very upset by the rapid loss of market share in the Russian Internet search. You can see the statistics yourself:
November 2007 54.6%
October 2007 55.5%
September 2007 56.7%
August 2007 58.0%
July 2007 58.9%
June 2007 59.8%
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Secondly, numerous and mysterious loss of sites from the search cause concern (information about this can be viewed at specialized forums, for example, here , here and here ). In response to this, a rumor appeared on the Internet that this is “an effective automatic filter of affiliated sites ”. And the rebel optimizers, who were turned off the tools for work, and instead gave a completely useless Yandex.Webmaster service.
Most likely, the entire PR department is working on correcting tarnished reputation. A series of materials appeared in the media, an interview was conducted on Ekho Moskvy radio , where information was presented in a slightly embellished form. But the last article in the newspaper "Kommersant" is the drop after which one can no longer be silent. Yandex is lying!
According to “Vebplanet”, “Odnoklassniki.ru spread the denial of information that“ Yandex ”is conducting“ any negotiations on the sale of databases of Odnoklassniki users ”. That is, the signing of agreements is not only not close to completion, but was not stipulated at all with any of the significant social networks of Runet.
Why is Yandex lying?
“Alexey Tretyakov, Yandex’s Commercial Director, at Brand Online, said the company is close to signing agreements with social networks about access to information of their users.”
From the text of the material it can be concluded that the social network with which Yandex is in very close relations is Odnoklassniki . The network is very large and "tasty." According to some reports , it has already overtaken the " Rambler " in attendance. To get the socio-demographic information of the user base and show them your ads on the Internet would be a successful operation even for such a giant as Yandex. Even more happiness - to get " in contact ".
However, Pavel Durov , the representative of the social network Vkontakte.ru, denies negotiations with Yandex. And the project manager of Odnoklassniki.ru Albert Popkov confirmed them. ”
The correspondent correctly kept silent what exactly Albert Popkov confirmed. But from the title and the text of the material itself one can guess that the successful and popular “Classmates” have already agreed with “Yandex”. Such a deal could beautifully lead to a year not very successful for Yandex. First, it is very upset by the rapid loss of market share in the Russian Internet search. You can see the statistics yourself:
November 2007 54.6%
October 2007 55.5%
September 2007 56.7%
August 2007 58.0%
July 2007 58.9%
June 2007 59.8%
')
Secondly, numerous and mysterious loss of sites from the search cause concern (information about this can be viewed at specialized forums, for example, here , here and here ). In response to this, a rumor appeared on the Internet that this is “an effective automatic filter of affiliated sites ”. And the rebel optimizers, who were turned off the tools for work, and instead gave a completely useless Yandex.Webmaster service.
Most likely, the entire PR department is working on correcting tarnished reputation. A series of materials appeared in the media, an interview was conducted on Ekho Moskvy radio , where information was presented in a slightly embellished form. But the last article in the newspaper "Kommersant" is the drop after which one can no longer be silent. Yandex is lying!
According to “Vebplanet”, “Odnoklassniki.ru spread the denial of information that“ Yandex ”is conducting“ any negotiations on the sale of databases of Odnoklassniki users ”. That is, the signing of agreements is not only not close to completion, but was not stipulated at all with any of the significant social networks of Runet.
Why is Yandex lying?
Source: https://habr.com/ru/post/17403/
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