marketing? viral?

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In recent years, the effectiveness of conventional advertising is decreasing all the time, people are paying less and less attention to traditional advertising. Moreover, traditional advertising causes general irritation. Still would! Who would like that while watching a favorite show, do you get some kind of product, or do you find annoying pop-ups on the network while you are wandering?


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That is why the need for new ways of product promotion is increasing. One of the most common and popular types today is viral marketing . Viral marketing is the promotion of a product or service, in which information is distributed by consumers themselves through recommendations (the so-called word of mouth). The main medium for the spread of marketing viruses is the Internet, because it is the easiest way to exchange multimedia information. "Infected" users send each other links to original videos, texts and other viral information, thus advertising is associated with the release, rather than the imposition of an advertising message.

In the modern sense, viral marketing was first used in Hotmail. Hotmail provided free mail to everyone. At the end of all the emails sent by customers was a signature: "Get your free email at Hotmail.com." This message brought the company a huge amount of new users.

Pluses of viral marketing:
1. Cost effective. The cost of a viral campaign is several times less than the cost of any other advertising campaign.
2. Forms the attitude of consumers. If people send an advertising message, or a link to it, it affects their area of ​​interest.
3. Not specified in legislation. Free from censorship.
4. A long period of vital activity of viral advertising.
5. Art. Many examples of viral advertising can be safely attributed to the art.

Learn more about creating a viral message, competently launching it into the network, about types of viral advertisements, such as Pass-along, Incentivised viral, Undercover, Buzz and many other things you can learn at the next meeting held by the “Business in Style . RU ” dedicated to Virus Marketing .
Presentations will be made by mandrick Roman Mandrik (general director of the Internet laboratory “KSAN” ) and playbook Anton Popov (director of development at the Redkaya Marka agency).

The meeting will be held on December 14 at 18:30 at the address: Moscow, ul. Vorontsovo pole, d.5A, small hall of the CC “Pokrovka”.
Driving directions

In connection with access control in the building of the HSE, you must register: blog.styleru.net/register

Questions about the meeting, as well as any other questions are welcome ;-)