Yandex rides the subway

“The driver doesn’t give any information, all questions are to Yandex,” advertise posters in the subway, located at the communication buttons with the driver, read. Yandex has begun to advertise itself offline - contextually, as he likes.

“We believe that good advertising should be contextual,” says Mikhail Ushakov, the head of the company's press service, “this is the basis for Yandex’s entire business. We came up with a fun idea and decided to share it with our audience. This contextual idea, by the way, is not alone - our advertising can be seen not only at the button of the driver’s call in the metro, but also in other places. ”

Habrahabr asked Mikhail whether the company really advertises a search engine on television, as people write about it, and his answer was: “If users talk about our advertising on television, it means that we really advertise there.” About the time of the beginning of the campaign in the metro, Mikhail said that it starts at the moment when its recipients begin to see the advertisement: “So, we can say that the campaign began when our users began to discuss it”
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