The Power of Music for $ 100,000

In the mid-nineties, coyak production in France fell to a record high. But at the beginning of the 21st century it increased. And by 2006 cognac exports to the States alone increased 4 times and amounted to more than 1 billion dollars.

And the most amazing thing is that the reason for this was the love of Negroes-reppers to brandy, more precisely, to cocktails with brandy. since the end of the 90s, the biggest stars of this music, P.Diddi, Busta Rhymes, Jay-Z, were used in the songs of the brand Hennessy, Courvasier and Remy Martin, thanks to which they really put their listeners on to "horsemeat."

So now the same P.Diddi begins to promote the French vodka Ciroc for $ 100,000 - this is the fee + interest on sales.
')
If music has such a Power that can increase alcohol sales 4 (!) Times, then it would be good to “slyly beat” the stars to promote, say, social web projects or startups. :) What do you think?

A big request to argue - I am also a musician and your opinion, dear colleagues - HabraPeople are VERY IMPORTANT for me! ;)

PS found in reppers