Komkor changes image
The company "Comcor" summed up the tender for the development and implementation of the advertising concept, opting for an advertising agency MegaPro , the company said in a press release.
The tender was announced in June 2006. The subject of the tender was the development and implementation of a creative concept with the provision of layouts for all major types of media. Participants were encouraged to base their work on the communication strategy and brand positioning proposed by Comcor. In accordance with the developed positioning, the main goal was to create and maintain the image of a market, modern, dynamic company and report to consumers the new values of Comcor, corresponding to simple and obvious concepts: always, conveniently, easily, easily.
The main slogan in the Komkor communicative strategy was the slogan “Comcor. Line of Life”. The central visual image of the concept proposed by the MegaPro agency was the image of a flying butterfly , symbolizing the diversity, lightness, brightness of a “live” connection with the world provided by the company.
The tender was announced in June 2006. The subject of the tender was the development and implementation of a creative concept with the provision of layouts for all major types of media. Participants were encouraged to base their work on the communication strategy and brand positioning proposed by Comcor. In accordance with the developed positioning, the main goal was to create and maintain the image of a market, modern, dynamic company and report to consumers the new values of Comcor, corresponding to simple and obvious concepts: always, conveniently, easily, easily.
The main slogan in the Komkor communicative strategy was the slogan “Comcor. Line of Life”. The central visual image of the concept proposed by the MegaPro agency was the image of a flying butterfly , symbolizing the diversity, lightness, brightness of a “live” connection with the world provided by the company.
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Source: https://habr.com/ru/post/1719/
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