Unik from SUP can cost an advertiser $ 200-300

At the competition “1000 ways to make money of the investor”, the SUP would be in the top ten.

At first, I was alarmed by the incredible PR activity: in almost every publication I ran across SUP, Spout, Mamut, Paulson, LJ. It is rather strange for a project that by then did not even start (unless the materials were ordered, but we do not consider this option, because the SUP is the most honest company in the world). Then I began to follow the news: “So much has been invested in the SUP”, “SUP bought this and that,” “SUP spent there and that,” “Chic office SUP,” etc. But in a year and a half, I never saw a single article like “SUP” invented a new scheme for generating income ”or“ In 2007, the SUP earned so many million dollars ”(I will be grateful for the links). The SUPA business remains a mystery to me: there is practically no advertising, and what else can a massive Internet project make? On product placement of tampaxes and beer on Nosik's blogs?

I give a specific example. Imhonet is essentially a collection of thematic sections (cinema, music, books, etc.), and therefore God himself ordered us to use targeted advertising. Since the sections open quite often (about twice a month), the issue of attracting new visitors is particularly acute. We considered different options: both traditional and unusual. And the idea of ​​attracting people through blogs was born. A person is hanging out, for example, in LJ in the “Theaters” theme - we are showing him an advertisement for the corresponding section of Imhonet. But this was not the case: SOl doesn’t have such a service. Either we pound on everyone at once, or they don’t need us. I figured out how much an active user would attract us, attracted via livejournal.com. It turned out ... $ 250 !!! For comparison: if you organize a BTL-action (we also calculated it) and catch people in places where the target audience is crowded (in this case, theaters), vtyuhivaya advertising flyers, then each active user will cost "only" $ 25.

To catch people in the SUP is 10 times more expensive than on the street !!!!

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A similar situation in blogs.mail.ru, as well as on dating sites - mamba.ru and loveplanet.ru. Other projects are much more “democratic”: afisha.rambler.ru, afisha.mail.ru - $ 130, and afisha.ru - “only” $ 25. And of the listed projects, the targeting offers only Afisha.ru, from which it has the “lowest” prices. Why the word "low" I put in quotes? Because paying an active user for more than $ 3 is crazy. For example, Yandex.Direct gives us people $ 2.5.

SUP is 100 times more expensive than Yandex.Direct !!!!

It is not surprising why LJ advertising with fire cannot be found, and Direct is flourishing. But does the soup flourish? While the loot flies into the furnace, the locomotive is traveling. However, the SUP has all the chances to be the first to burst on the next wave of recession on the Internet.

PS All of the above - IMHO, that is, the sick fantasies of the author. People who invest millions in vebdvanol, please do not take it written to heart.