Despite the fact that there is a reasonable consideration that "outstanding" elements of the interface quickly attract attention, experience shows that this is not always the case.
Perhaps the Internet advertising "spoils" the perception of the user, and he begins to ignore large objects that stand out from the general structure.

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The user was looking for the "Photos" link. Spent 38 seconds on this. He twice went around the screen in a circle, and only 78-fixing eyes fell on the object he was looking for.
A similar task, found on the link "blogs", in another case was solved by the same user 2 times faster.

15 seconds to find the link on another portal site. The link is in a row (in the list) of other links. Making a list guides the look.