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The digital gift market is approaching one hundred million dollars

The more time a person spends on the Internet, the more valuable various intangible things are for him: avatars, artifacts, paid services on your favorite sites, even just medals-pictograms that are able to distinguish a person from the gray mass. All of the above can be presented in the form of a gift, to which every digerati will be happy as a true representative of the digital techno-elite.

On the eve of the New Year holidays, it is very interesting to look at the market of virtual gifts , which has already grown to almost one hundred million dollars. For numerous Web 2.0 services, which are usually free, they are one of the few ways to make real money.

The social network Facebook gets millions by selling small icons that are placed in the “gifts” section in the user's profile. These pictograms - a glass of beer for a friend, new shoes for a wife and much more - can be bought for a dollar or two apiece, they are very popular. Since this function was introduced in February 2007, the company has already saved more than $ 24 million from their sale.

The developers of the virtual worlds Second Life, Utherverse, Stardoll (a toy Barbie world for little girls) and others are also gradually realizing the importance of a new source of income and are starting to introduce gift certificates for avatars, artifacts and other things that can be presented as a gift. For example, in Second Life a pair of virtual shoes can cost $ 2-3, and a new face for a girl can cost up to $ 30. In SL, the number of objects of sale and purchase has already exceeded 3 million.

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Source: https://habr.com/ru/post/17072/


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