Film rental got to the virtual worlds

Sony Pictures and Warner Bros. Studios signed a partnership agreement with the developers of the virtual universe Gaia Online , which is home to 2.5 million inhabitants. This world is characterized by a colorful "cartoon" interface and a large market of virtual goods that are sold for real money.

Now, residents of the virtual world got the opportunity to move their avatars to the Gaia Cinema virtual cinema, buy seeds, sit in a chair to watch a real movie. The ticket costs only $ 1.99. Right now, 89 people are watching The Matrix.

In general, film distribution on the site opened several months ago, and free films were first shown, which are distributed under a free license. Now large film studios have entered the business.
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By the way, at the same time as selling license licenses, Sony made direct investments in the virtual universe of Gaia Online. The amount is not called.

via Variety