The popular social network
Friendster , in which they are looking for friends, acquaintances, classmates, has received investments in the amount of $ 10 million. This money will be used entirely in the development of the project - its expansion and popularization in the web space. To a large extent, the Friendster team is pushing the prosperity of the social networks
MySpace and
Facebook into the implementation of these plans.
Friendster President Kent Lindstrom said that the campaign strategy is to return the project to the original idea. After some thought, the team decided to bet on the promotion of real, not virtual connections.
In an interview, Lindstrom noted that he recognizes the virtues of MySpace. Indeed, it is difficult to argue with the achievements of this resource - MySpace controls 51% of the American social networking market, teenagers are crazy about it. Friendster is 213 times smaller than the American audience, only 34th among social networks and communities in the country.
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However, now there is $ 10 million to improve technology and promote the project abroad. The lead investor is DAG Ventures.
Frindster doesn’t go beyond the cordon: the site is becoming more and more popular outside of the USA and Canada - only a quarter of its regular audience of 8 million people comes from these countries. Lindstrom said that, for example, 40% of calls come from English-speaking Asia - from Indonesia, the Philippines, Singapore, where many expatriates live. “Another 25% of our users live in Mexico, the UK and France,” he added.