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Vivendi Games team up with Activision vs. EA

Vivendi Games , a division of the French media empire Vivendi, which unites the giants of the gaming industry Blizzard and Sierra , announced its merger with no less prominent Activision on Sunday, resulting in the world's largest and most profitable gaming business. The new company will be called Activision Blizzard . In the process of combining Vivendi will pay $ 18.9 billion for a 52% stake in the partner.

Guitar Hero, screenshotWorld of Warcraft screenshot
The giant, born in the union of producers of such hits as Guitar Hero, Call of Duty, World of Warcraft, Starcraft and Diablo, will have an annual profit of about $ 4 billion and the largest turnover among all companies in the industry. In addition, the company will manage the most extensive portfolio of game titles of all directions for all platforms: from the MMORPG to mobile browsers, from classic strategies to fashionable console games for everyone.

Obviously, the leadership of the merging companies does not hide the fact that Activision Blizzard plans to take the fame of the most famous game publisher from California-based Electronic Arts . The current pillar of the industry has already begun to lag behind in the stock growth rate, but the foundation that has been accumulated over the years of its work from the cult well-selling games will not let the ground under its feet sway for a long time. Moreover, at the moment, analysts almost do not see the reasons for Activision Blizzard’s long and vigorous growth, since it doesn’t have attractive announced releases. Despite this, immediately after the merger is over, the new company will release several million of its shares with a total value of $ 4 billion to the market. How these assets will diverge will show the real interest of the market.

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Source: https://habr.com/ru/post/16973/


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