Office 2013 binds to one computer forever

Despite the fact that for most programs, we can flip through user agreements without any special consequences, it makes sense to read the conditions that Microsoft sets for retail copies of Office 2013 before spending from 100 to 500 dollars on it, because compared to previous versions, two key parts have changed.

If you purchased a retail edition of Office 2010, the EULA (end-user license agreement, end-user license agreement) permits you to install it simultaneously on two computers (desktop and laptop). In this case, if you replace one of them, then the license is transferred to a new one.

For Office 2013, neither is allowed: a modified version of the Microsoft EULA allows you to install the boxed versions on one computer, and only on this computer forever. If I understand the conditions correctly (in my opinion, they are very clear), you are not allowed to transfer your license:

Computer or user? Computer or user. This document is subject to approval. The agreement is subject to the agreement. You may not retain any copies.

Not sure how new this news is, but it clearly did not receive the attention it deserves. After all, the modified version of the EULA actually reduces the status of retail versions to OEM status, since she is ridiculously trimmed, taking into account the price of the Office - especially the professional editorial staff. You're not going to spend another 500 bucks on a new copy, if, say, the computer breaks?

The EULA text quoted above suggests exactly that, but Adam Turner from The Age intends to get a specific explanation directly from Microsoft. After several disappointing conversations with the PR department and the company's technical support (the latter was completely unaware of the new conditions), Turner received an honest answer: “No, the user cannot transfer his license from one computer to another”.
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This leaves it unclear how this policy can be implemented, but Turner assumes that this can be done through your cloud Microsoft account. It is also unclear how Office 2013 determines what to consider a new computer. Will your license be covered after a memory upgrade? Turner says he is still waiting for answers to these questions, but even getting the comment above resulted in several days of communication with Microsoft.