Google Store brand stores open until the end of the year
In the near future, Google plans to open a network of its own stores Google Store, modeled on Apple and Microsoft branded stores, reports 9to5Google, citing an “extremely reliable” source.
It is reported that stores will be open in several US cities, and in the first place will be a showcase for the promotion of the line of Nexus devices and computers running the Chrome OS operating system.
This step reflects the company's movement towards consumer electronics. In addition to smartphones, tablets and laptops, the official premiere of Google Glass Augmented Reality glasses is expected this or next year at a price of $ 500 to $ 1000, which can be a real sales hit. So opening stores is quite logical.
By the way, Google already has mini-stands of Chrome Store in hundreds of American supermarkets Best Buy (in the photo) and 50 British supermarkets PCWorld / Dixon. These stands are not focused on sales, but on the promotion and education of people.
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In addition, Google’s stores will certainly sell Google branded merchandise and souvenirs .
Company stores are not just retail, they are the face of the company. Incidentally, Apple’s Tim Cook recently said what brand-name stores offer an “incredible” competitive advantage . Last year, the average turnover in each Apple Store was $ 50 million. They are very important for the promotion of the brand and the business as a whole. “We wouldn’t have achieved such a success with the iPad if it weren’t for the branded stores ... We’re going to develop this business like crazy,” said Tim Cook.
It is reported that stores will be open in several US cities, and in the first place will be a showcase for the promotion of the line of Nexus devices and computers running the Chrome OS operating system.
This step reflects the company's movement towards consumer electronics. In addition to smartphones, tablets and laptops, the official premiere of Google Glass Augmented Reality glasses is expected this or next year at a price of $ 500 to $ 1000, which can be a real sales hit. So opening stores is quite logical.
By the way, Google already has mini-stands of Chrome Store in hundreds of American supermarkets Best Buy (in the photo) and 50 British supermarkets PCWorld / Dixon. These stands are not focused on sales, but on the promotion and education of people.
')
In addition, Google’s stores will certainly sell Google branded merchandise and souvenirs .
Company stores are not just retail, they are the face of the company. Incidentally, Apple’s Tim Cook recently said what brand-name stores offer an “incredible” competitive advantage . Last year, the average turnover in each Apple Store was $ 50 million. They are very important for the promotion of the brand and the business as a whole. “We wouldn’t have achieved such a success with the iPad if it weren’t for the branded stores ... We’re going to develop this business like crazy,” said Tim Cook.
Source: https://habr.com/ru/post/169655/
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