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Yahoo unhappy with Microsoft results



The other day, Marissa Meyer, the current head of Yahoo, said that now cooperation with Microsoft is not justified, either financially or strategically. It is worth recalling that even with the previous head of Yahoo, Carol Bartz, a ten-year contract was concluded on a strategic partnership between Yahoo Inc. and Microsoft.

Under the contract, Yahoo pledged to use the Bing search service instead of its own search. In addition, a number of agreements were adopted, which, according to Yahoo’s management at the time, was supposed to help Yahoo Inc. get out of the financial and strategic pits. According to Marissa Meyer, two years have passed, and the positive results of this partnership have not yet been seen.
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Together, both companies were also going to compete with Google in a number of areas, including search on mobile devices. No result yet. Moreover, the funds spent by Yahoo on the transition to a new search platform have not yet paid off, and the company will have to make considerable efforts to go to zero.

The other day, interestingly, Yahoo signed another significant agreement, this time with Google. Under the terms of the agreement, ads from Google will be shown on some sites of Yahoo Inc., which will make more money. Under the terms of the agreement, Yahoo will work with Google services such as AdSense and AdMob.

Via computeractive + cbronline

Source: https://habr.com/ru/post/169429/


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