Love small businesses

Today is February 14th and, although many of you probably don’t like this holiday or don’t pay attention to it at all, Jack Dorsey Square company shows interesting statistics. And masterfully connects the facts, the results of research, their own promotion and vivid creative in one bottle.
The project #lovelocal of the mobile payments operator Square shows unusual statistics and gives ideas of original gifts (without forgetting to offer a gift certificate of own production).

Watch a beautiful music video specially created for Valentine's Day:


The whole idea of ​​an advertising campaign is built around attention to the small business that surrounds us and where we can buy small presents for our beloved ones - cakes in the form of hearts, teddy bears, flowers and cozy cafes for romantic meetings. Adding the #lovelocal hashtag brings you to the offer list with Square gifts. Ingeniously accurate hit in the target audience and address message.
')
I will cite only some interesting quotes from the site:

8 billion

8 billion sweets in the form of a heart are produced every year for lovers.

Think outside the chocolate box

82% of people say that they would like to experience experiences ...

13 billion dollars spent by Americans last year on Valentine's Day

This year, share your love with a small business.

Send somebody flowers

15% of people buy and send flowers to themselves.

You can see the rest of the funny and well-illustrated numbers on the #lovelocal promo site, and I ran for the presents!