E-generator runs around branding in the blogosphere on Prostokvashino residents

The E-generator agency presented its new project - the Matroskin.Su promo blog. This is the first branding tool in RuNet, organized in the form of a blog, the creators swaggering.
Leading the blog are residents of the village Prostokvashino. Sharik, Uncle Fyodor, the postman Pechkin, the cat Matroskin and other characters, one way or another connected with the Prostokvashino ice cream produced by ALTERvest, leave their entries on the resource pages. Each author of Matroskin.Su has its own circle of interests, its own vision of the world, unique stylistic and speech features. Texts and graphic materials for the first Russian promo blog are created by the E-generator community of authors.

“The Matroskin.Su blog does not carry a pronounced advertising idea, although an attentive user will find a direct connection between the resource and ice cream brands,” commented Y - Belousov, CEO of E-generator . - We are trying in a humorous form to connect in the minds of consumers the heroes of the popular cartoon and products from ALTERvest. About five "news" are published on the website every day, the first responses of the audience testify to a positive attitude to the new idea of ​​promotion on the Internet. "