And now the commercial break
Brilliant ideas are known to be in the air. Of particular interest are those of them who promise to the person who embodied them a mountain of money practically out of thin air. One of these ideas caught the tail of the company IBM. Three months ago, she was granted a US patent number 20070201829 , describing the mechanism for placing commercials in DVD movies without being able to rewind them.
Against the background of the unimpressive sales of licensed DVDs, Hollywood studios are beginning to look for additional sources of income. All the ways to get them today are associated with considerable difficulties: the introduction of expensive, but ineffective DRM-systems, still frightening cooperation with online services, etc. After all these ideas, the gaze of a decent conservative producer on IBM's offer will rest.
The essence of the proposal is simple: each film release is available in two versions - “lightweight”, perhaps in a simpler design, cheaper and with promotional inserts that cannot be missed, and “collectible”, which in general is no different from regular DVDs that are now on store shelves. There is an assumption that the lite version, at a lower price, will bring the publisher even more profit than the usual one. Ad inserts, of course, can be downloaded from the web, which requires only a small update of the software of the players.
')
via Zatz Not Funny
Against the background of the unimpressive sales of licensed DVDs, Hollywood studios are beginning to look for additional sources of income. All the ways to get them today are associated with considerable difficulties: the introduction of expensive, but ineffective DRM-systems, still frightening cooperation with online services, etc. After all these ideas, the gaze of a decent conservative producer on IBM's offer will rest.
The essence of the proposal is simple: each film release is available in two versions - “lightweight”, perhaps in a simpler design, cheaper and with promotional inserts that cannot be missed, and “collectible”, which in general is no different from regular DVDs that are now on store shelves. There is an assumption that the lite version, at a lower price, will bring the publisher even more profit than the usual one. Ad inserts, of course, can be downloaded from the web, which requires only a small update of the software of the players.
')
via Zatz Not Funny
Source: https://habr.com/ru/post/16803/
All Articles