RIM is dead, long live the BlackBerry

At today's BlackBerry 10 presentation, Research In Motion presented not only the new operating system and devices , but also the rebranding of the company itself, writes AllThingsD. RIM adopted the name of its main product: now the company will be called BlackBerry and will be traded under the ticker BBRY on the NASDAQ and under BB on the TSX.

As the head of the company Torsten Heins stated: “One brand is one promise. Our customers use BlackBerry, our employees work on BlackBerry and our shareholders own BlackBerry. From today, we are BlackBerry around the world. ”


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In addition, a global creative director has appeared on BlackBerry. They were none other than Alisha Keese. Kish says she will work closely with BlackBerry developers and “fascinated by technology,” but The Verge writes that her role is more like another celebrity: Will.i.am, who was previously appointed director of creative innovations at Intel.

In general, this is a rather sharp turn - two weeks ago Alisha called herself “iPhone junky” (iPhone-addict). Now she is going to take the BlackBerry on tour and shoot clips on it in each visited city.

However, it seems that all these movements of the former Research In Motion did not impress investors. Mashable reports that before the presentation, shares rose by 5% to $ 16.62, but after the announcement of the new phones on the BlackBerry 10, shares fell by 11% - to $ 14.41 - or by 6% per day.