Advertising rises, advertisers go

The company "Video International", the largest seller of television broadcast, acquainted advertising agencies with the price list for the next year, according to Expert Online . In one of the major RA estimate the growth rates at 50%. Prime time will rise by at least 80%.

Radio advertising is becoming more expensive as part of ordinary media inflation - twice a year by about 10-15 %. Information on the prices in the "outcast" is not yet, but some experts promise her part of the TV audience.

On the Internet with rising prices, too, order. Elena Kolmanovskaya, the chief editor of Yandex , explained: “Placing banners (media advertising) on ​​large sites on the Internet becomes more expensive. At the same time, the cost of contact does not increase, but the audience is growing - over the past year, according to the FOM, over 5 million people have come to the Internet, that is, the number of users in Russia has increased by 20%. As for contextual advertising, the demand for it is growing rapidly - more and more companies understand its effectiveness. ”
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An expert Online reports that the limitation of production with increasing demand led to media inflation. The situation was largely determined by the new version of the law “On Advertising”, which entered into force on July 1.