Why no one will know how to reserve a military commissar as a stock officer?

My friend, a human rights activist, and without two minutes a candidate of legal sciences wrote

fundamental and very practical work - how

reserve officer discard the military commissar legally .

However, in my opinion, few people have a chance to find this wonderful reference.

publication through search engines. Why?

First of all, due to the neglect of several internal (dependent on the webmaster)

factors. Below is a list of them.

1. Useless insignificant title tags and page descriptions

Open the code of the web page (perhaps this menu View - In the form of html ...). Here is

These tags are:

<title> 4CS.Ru: Articles and Publications </ title>

<META NAME = "description" CONTENT = "">

How should they look ideally

<title> Grounds for recognizing the call of a military reserve officer

service illegal </ title>

<META

NAME = "description" CONTENT = "Legal reference article

Maxim Burmitsky on how a stock officer to protect his rights and not to go

to army ">

When writing both the title of the article and its description, use the Yandex.Direct service.

analysis of the popularity of keywords. Your task is to choose the most popular.

queries matching your article and create a title and description for this article,

using these words.

2. Absence of subtitles in the text.

In the text, there is a certain structure, indicated by the text selection:

“What is the essence of this document”, “time frame of the order of the MO ...”?

However, these subtitles are not highlighted in the structure of the web page. Decision

- label these headers with <h2> tags, for example:

<h2> What is the essence of this document? </ h2>

In addition to identifying the structure, it is important to still consider the wording of these headings.

Those. if the headline sounds like: “What is the essence of this document?”,

then representatives of the target audience are unlikely to find it. But if you formulate

it wisely (using the same Yandex.Direct ),

then get something like this:

<h2> "Review of the law on conscription - analysis

key concepts and changes "</ h2>

Only the most noticeable errors concerning internal factors are affected in the notes.

search engine optimization.