Why no one will know how to reserve a military commissar as a stock officer?

My friend, a human rights activist, and without two minutes a candidate of legal sciences wrote
fundamental and very practical work - as a stock officer to recapture the military commissar
legally.
However, in my opinion, few people have a chance to find this wonderful reference.
publication through search engines. Why?
First of all, due to the neglect of several internal (dependent on the webmaster)
factors. Below is a list of them.

1. Useless insignificant title tags and page descriptions

Open the code of the web page (perhaps this menu View - In the form of html ...). Here is
These tags are:

<title> 4CS.Ru: Articles and Publications </ title>
<META NAME = "description" CONTENT = "">

How should they look ideally

<title> Grounds for recognizing the call of a military reserve officer
service illegal </ title>
<META
NAME = "description" CONTENT = "Legal reference article
Maxim Burmitsky on how a stock officer to protect his rights and not to go
to army ">

When writing both the title of the article and its description, use the Yandex.Direct service.
analysis of the popularity of keywords. Your task is to choose the most popular.
queries matching your article and create a title and description for this article,
using these words.