Contextual advertising is a convenient way to make money
Contextual advertising is gaining momentum in the conquest of the Internet advertising market. More and more advertisers are willing to pay for conversions to the site, rather than banner ads. Moreover, for many, contextual binding is the decisive factor. And all this with a low entry threshold for testing contextual services - from $ 10.
Ads of an army of eager advertisers may be on your site if you install a special code. All other difficulties in the selection of relevant advertising, the payment of money earned will be taken over by the contextual advertising services: Begun , Yandex.Direct or Google Adsense . The site owner is left to do his usual things - to create good content and attract new users.
How to optimize your interaction with services?
It is no secret that having multiple sources of income is much more profitable than one. Therefore, on the site it is better to place the codes of the two systems at once. I recommend using Runner and Direct. These systems have proven to be proven partners in Runet. Having a good pool of advertisers and convenient ways to withdraw funds, they went far ahead from Google. AdSense.
Where better to place the code?
If you rely on the accumulated experience and statistics of income by efficiency zones, you get the following picture: above the heading of the text are 2 ads Runner. Auto context, on the right 5-6 ads of Yandex.Direct and 2-3 words inside the text Runner. Hyper context.
Why in that order?
Historically, Begun. Autocontext looks good in a horizontal layout, and the limit of 2 ads allows you to skip the cream of the auction trading system. The placement of Yandex.Direct on the right is also due to 2 facts: firstly, this view does not annoy users, they are used to seeing it on Yandex search, and secondly, a strong gap at the price of a click on Direct starts exactly from fifth place. As for Runner. A hypercontext, in which advertising words are highlighted, like hyperlinks to the advertiser's site, and when you hover the cursor over them, an ad pops up, 2-3 words for 1500 characters will have an optimal density, so as not to annoy the user, but to interest.
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Let's summarize what makes up popularity and how to optimize income.
First, the services take on the routine work of finding advertisers and the site owner does not need to keep their advertising manager.
Secondly, advertising is context-sensitive and is perceived by users as a commercial addition to the main text.
Thirdly, installation on the site does not require much time and special knowledge.
Fourth, a convenient system of statistics and the withdrawal of funds earned.
Fifth, the simultaneous use of several systems allows you to diversify sources of income and take the best of each.
Ads of an army of eager advertisers may be on your site if you install a special code. All other difficulties in the selection of relevant advertising, the payment of money earned will be taken over by the contextual advertising services: Begun , Yandex.Direct or Google Adsense . The site owner is left to do his usual things - to create good content and attract new users.
How to optimize your interaction with services?
It is no secret that having multiple sources of income is much more profitable than one. Therefore, on the site it is better to place the codes of the two systems at once. I recommend using Runner and Direct. These systems have proven to be proven partners in Runet. Having a good pool of advertisers and convenient ways to withdraw funds, they went far ahead from Google. AdSense.
Where better to place the code?
If you rely on the accumulated experience and statistics of income by efficiency zones, you get the following picture: above the heading of the text are 2 ads Runner. Auto context, on the right 5-6 ads of Yandex.Direct and 2-3 words inside the text Runner. Hyper context.
Why in that order?
Historically, Begun. Autocontext looks good in a horizontal layout, and the limit of 2 ads allows you to skip the cream of the auction trading system. The placement of Yandex.Direct on the right is also due to 2 facts: firstly, this view does not annoy users, they are used to seeing it on Yandex search, and secondly, a strong gap at the price of a click on Direct starts exactly from fifth place. As for Runner. A hypercontext, in which advertising words are highlighted, like hyperlinks to the advertiser's site, and when you hover the cursor over them, an ad pops up, 2-3 words for 1500 characters will have an optimal density, so as not to annoy the user, but to interest.
')
Let's summarize what makes up popularity and how to optimize income.
First, the services take on the routine work of finding advertisers and the site owner does not need to keep their advertising manager.
Secondly, advertising is context-sensitive and is perceived by users as a commercial addition to the main text.
Thirdly, installation on the site does not require much time and special knowledge.
Fourth, a convenient system of statistics and the withdrawal of funds earned.
Fifth, the simultaneous use of several systems allows you to diversify sources of income and take the best of each.
Source: https://habr.com/ru/post/16715/
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