New rules for innovators (continued)
The previous post caused a lively wave of feedback. The promised continuation follows:
Rule 4. Innovations and just ideas are different things.
In many companies, there is the assurance that they are great at generating new ideas and creating innovations. But generally speaking, you can do well only one thing. Startups and small firms manage to generate many valuable ideas, but, as a rule, they suffer from implementation and scaling. And vice versa - in large corporations. The main thing is to know exactly what you can do best specifically and where to turn for help in the part that you cannot do. If you think about the long-term perspective, then companies more often survive that avoid revolutionary changes. While too ambitious startups are either ruined at all or do not grow beyond their own niche. Therefore, the optimal strategy is not to run ahead of the locomotive, but to quickly join the emerging trends due to the timely transfer of technology or the absorption of small players, although this does not guarantee you a lot of hype and quick fame.
Rule 5. Share what you value so much.
Have a great idea? Tell about her! Experience has shown that too many people, especially single inventors, hid their ideas from the whole world in fear that they would be stolen. (And this could be so!) But even a simple discussion of the idea with other people will give you a feedback that you can use to develop and enrich the idea at the expense of other people's opinions (see also rule 1).
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Rule 6. Innovation is when the rules are not respected. Therefore, ignore all of the above!
According to FastCompany.com, November 2007
Here the first part of the article was published.
Rule 4. Innovations and just ideas are different things.
In many companies, there is the assurance that they are great at generating new ideas and creating innovations. But generally speaking, you can do well only one thing. Startups and small firms manage to generate many valuable ideas, but, as a rule, they suffer from implementation and scaling. And vice versa - in large corporations. The main thing is to know exactly what you can do best specifically and where to turn for help in the part that you cannot do. If you think about the long-term perspective, then companies more often survive that avoid revolutionary changes. While too ambitious startups are either ruined at all or do not grow beyond their own niche. Therefore, the optimal strategy is not to run ahead of the locomotive, but to quickly join the emerging trends due to the timely transfer of technology or the absorption of small players, although this does not guarantee you a lot of hype and quick fame.
Rule 5. Share what you value so much.
Have a great idea? Tell about her! Experience has shown that too many people, especially single inventors, hid their ideas from the whole world in fear that they would be stolen. (And this could be so!) But even a simple discussion of the idea with other people will give you a feedback that you can use to develop and enrich the idea at the expense of other people's opinions (see also rule 1).
')
Rule 6. Innovation is when the rules are not respected. Therefore, ignore all of the above!
According to FastCompany.com, November 2007
Here the first part of the article was published.
Source: https://habr.com/ru/post/16701/
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