Amazon.com patents bad service for “bad” buyers.

If the computer analysis system believes that this particular customer will not bring a lot of money to the online store, then it can be serviced last. This is the essence of the new Generating Current Order Fulfillment Patent Plans , which Amazon.com received from the US Patent Office.

The system calculates the profit from each order for different delivery times (taking into account the cost of storage of goods). Such a system is likely to be put into operation during the Christmas sales period, when the order processing and delivery service is still not able to serve all customers on time, so some are specially “braked”, and the most profitable ones are moved forward in turn. The patent application was filed in 2001, so the system has probably already been tested or even put into action.


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Despite all the cynicism of the patent, some experts claim that it represents the natural development of an intelligent logistics system. This is an attempt to find a compromise between short-term and long-term programs to increase customer loyalty. A way to satisfy everyone and at the same time reduce their own costs.