Reframing as a method of changing beliefs
Forming relationships with frames
In NLP there is such a thing as a frame (English frame). With it, we can form the attitude we need to any information. Indispensable reception in PR, advertising, sales, and in general, in any persuasion of people.
A frame is a frame (or background) in which information is perceived. A frame is additional information, given in parallel or in front of basic information, and setting the logical or emotional framework of its perception to form a certain relationship.
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The easiest is the visual frame. Imagine a photograph of an unknown person. And now let's put it in a pink heart-shaped frame. Even if we see this photo for the first time, what can we think about this person? Now imagine the same photo on the honor roll ... under the heading "They are being sought by the police" ... :) Or in a large picture frame, meter by meter, hanging in the middle of the wall in the hall for celebrations ... How do we begin to perceive this person now?
Depending on what we do with the frame, we are forced to perceive this photo in one way or another, and treat it accordingly. These were deliberately literal examples, with more purpose illustrating frames. In life, it's over, more and more veiled. Like that…
Electoral company. Headquarters. Political technologists, untwist their candidate for the people. Photographs of this candidate are being prepared for placement in the media: one where the candidate communicates with joyful students with smiling faces, another where he is close to well-dressed old people who show respect in their eyes, the third is against the backdrop of a chic city with clean streets, beautiful women and expensive cars under a blue sunny sky ... Five or ten different photos with the same person who have something in common ... something elusive to consciousness, but pleasing to the eye and sweet to the heart :)
This is how visual frames are created that form the desired attitude to the subject on an unconscious level. But the most interesting thing begins when we come to verbal (speech) frames ...
Imagine an advertising article that begins like this: “The X warmest jackets are made by X! Such frost resistance is ensured by ... (the article itself). ” How interesting is this article to you if you live in the middle lane? Say, "well, so ...". And now let's add one sentence to the beginning of the article: “This year, weather forecasters promise a particularly cold winter. The warmest jackets are made by firm X! Such frost resistance is ensured ... ". Like this time? The topic has become relevant, and all we have done for this is that we have added a context frame - “an especially cold winter”, which for a moment transferred the reader to the conditions where it matters.
In addition to contextual frames, there are still emotional frames. The funniest example of using an emotional frame yesterday was sent to me by mail. Thank you very much Sergey, an example such that I can not share! Publish directly in original form.
Taken from here.
In NLP there is such a thing as a frame (English frame). With it, we can form the attitude we need to any information. Indispensable reception in PR, advertising, sales, and in general, in any persuasion of people.
A frame is a frame (or background) in which information is perceived. A frame is additional information, given in parallel or in front of basic information, and setting the logical or emotional framework of its perception to form a certain relationship.
')
The easiest is the visual frame. Imagine a photograph of an unknown person. And now let's put it in a pink heart-shaped frame. Even if we see this photo for the first time, what can we think about this person? Now imagine the same photo on the honor roll ... under the heading "They are being sought by the police" ... :) Or in a large picture frame, meter by meter, hanging in the middle of the wall in the hall for celebrations ... How do we begin to perceive this person now?
Depending on what we do with the frame, we are forced to perceive this photo in one way or another, and treat it accordingly. These were deliberately literal examples, with more purpose illustrating frames. In life, it's over, more and more veiled. Like that…
Electoral company. Headquarters. Political technologists, untwist their candidate for the people. Photographs of this candidate are being prepared for placement in the media: one where the candidate communicates with joyful students with smiling faces, another where he is close to well-dressed old people who show respect in their eyes, the third is against the backdrop of a chic city with clean streets, beautiful women and expensive cars under a blue sunny sky ... Five or ten different photos with the same person who have something in common ... something elusive to consciousness, but pleasing to the eye and sweet to the heart :)
This is how visual frames are created that form the desired attitude to the subject on an unconscious level. But the most interesting thing begins when we come to verbal (speech) frames ...
Imagine an advertising article that begins like this: “The X warmest jackets are made by X! Such frost resistance is ensured by ... (the article itself). ” How interesting is this article to you if you live in the middle lane? Say, "well, so ...". And now let's add one sentence to the beginning of the article: “This year, weather forecasters promise a particularly cold winter. The warmest jackets are made by firm X! Such frost resistance is ensured ... ". Like this time? The topic has become relevant, and all we have done for this is that we have added a context frame - “an especially cold winter”, which for a moment transferred the reader to the conditions where it matters.
In addition to contextual frames, there are still emotional frames. The funniest example of using an emotional frame yesterday was sent to me by mail. Thank you very much Sergey, an example such that I can not share! Publish directly in original form.
Taken from here.
Source: https://habr.com/ru/post/16664/
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