Add air! Basics of visual design for graphics, web and multimedia
We present to your attention one of the brightest (in all senses, since this book is full-color) the novelties of our publishing house, published in January 2013 - the book by American designers Kim Golombinski and Rebecca Hagen, dedicated to the concept of the so-called. Viskom (visual communication).
Title: Add air! Basics of visual design for graphics, web and multimedia (English: White Space is Not Your Enemy: A Graphic, Web and Multimedia Design)
Authors: Kim Golombinski, Rebecca Hagen
Release date: January 2013
Written in easy language and free from complex professional terms and theoretical concepts, this book is a clear practical manual on graphic and web design and layout, sufficient to master the necessary principles and methods of the designer in any of the formats: from printed products to the web.
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The book is beautifully illustrated, printed on coated paper and includes topics such as:
The book deals with three main topics to which the authors constantly return in the course of the narration:
Below we offer to get acquainted with excerpts from the book, and another chapter in PDF format you can see on the book page on our website.
Title: Add air! Basics of visual design for graphics, web and multimedia (English: White Space is Not Your Enemy: A Graphic, Web and Multimedia Design)
Authors: Kim Golombinski, Rebecca Hagen
Release date: January 2013
Written in easy language and free from complex professional terms and theoretical concepts, this book is a clear practical manual on graphic and web design and layout, sufficient to master the necessary principles and methods of the designer in any of the formats: from printed products to the web.
')
The book is beautifully illustrated, printed on coated paper and includes topics such as:
- basics of effective communication design, communicating to the viewer the necessary message
- preparation for work with the design project
- 13 sins of typesetting
- typography basics
- work with color
- styling for web, video and presentations
- infographics
- storyboard (visual storytelling)
- work with multi-media components
- preparation for printing
- using the basics of vizkom in web design
- and much more (detailed content here )
The book deals with three main topics to which the authors constantly return in the course of the narration:
- Effective graphic design does four things: it attracts attention, controls eye movements, conveys information and evokes emotions.
- Any design rests on three pillars: visual objects, font, and negative space.
- Beginner designers must first learn the standard, common to all rules, before becoming eligible to break them.
Below we offer to get acquainted with excerpts from the book, and another chapter in PDF format you can see on the book page on our website.
Source: https://habr.com/ru/post/166517/
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