Microsoft hired a designer who created a futuristic brand

Designer Andrew Kim (Andrew Kim) made a lot of noise in the summer of 2012, when he created his own version of branding for Microsoft . The Next Microsoft brand is based on science fiction, the futuristic development of the human species and space exploration.

A few days ago, Andrew Kim wrote in his blog that after six months of negotiations, Microsoft took him to work in the Xbox division. Andrew will start work after graduating from university in the summer of 2013.

Andrew Kim says that Microsoft itself contacted him after he published a series of works by The Next Microsoft. The new design involves a complete change of concept and the rejection of "unpleasant associations of the past." This approach was very well received by the public, dozens of media outlets wrote about the new design.
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Andrew Kim proposes to use a fundamentally different form for logos - the slate.