PR-manager, as the "steering" ship-company
I decided to start my first full post that's where ...
PR (Public Relations, not Page Rank), according to Wikipedia - "... management of public opinion ..."
Working in an IT company that specializes in SEO, gaining experience and adding it to the experience already gained in a website building company, gradually accumulating knowledge from books, articles, and communication with people, I realized that a few people are not familiar and understandable. what is actually engaged in "PR".
Please immediately note that in this post only my thoughts and vision of this issue will be presented. If it seems to you that I am mistaken, I ask you to make these comments in a correct and constructive manner in the comments.
So…
From the experience of communicating with the “kolesheks of the shop” (I myself work as PR managers in an IT company) from other business areas, communicating with employees of their companies, directors, and sometimes clients, I came to the conclusion that they all see the work of their “PR "In two ways:
1) The face of the company (spokesman, promoter at trade shows, conferences and other off-line events), which should attract and speak beautifully. (~ often girls)
2) A person who is looking for new customers, markets, etc. on their own (this includes the ability to sell, that is, to actually sell your product directly, and / or to look for various platforms for marketing the company's products).
')
By the way, a funny fact: In small firms, sometimes large ones, there are no PR positions at all for the company, as the management believes that this secretary is well replaced by 2 secretaries and the marketing department. I personally disagree with this radically, but we will return to this issue a little later.
As I said, most people see the work of a PR manager in the two points described above.
In principle, the way it is, and here I need to introduce a small clarification: There are firms that provide PR services (that is, work on their exports), while others have their own PR needs and have a staff of people who perform them for their own company needs.
I believe that, however, the work of a PR-manager is not limited to the 2 points listed above, although he certainly can, and often must, include them. The main (most difficult) task of this position, in my opinion, is the creation and maintenance of such high-quality and efficient internal work and climate of the company so that the appearance created by advertising, off-line events, etc., coincides with the internal one. That is, the client (job seeker, business partner, etc.), coming to your company, saw that everything you say in your booklets, announcements, banners, etc. - true truth!
It is important not to create the appearance of such a successful and favorable atmosphere and efficiency of the collective, but to achieve such a state of affairs in real time, constantly.
On this, I, perhaps, finish my post, but there are still a lot of thoughts. I would like to look at the feedback and understand:
1) Is it worth talking further about this?
2) Does anyone really care about my opinion?
3) How does PR live in your company?
PR (Public Relations, not Page Rank), according to Wikipedia - "... management of public opinion ..."
Working in an IT company that specializes in SEO, gaining experience and adding it to the experience already gained in a website building company, gradually accumulating knowledge from books, articles, and communication with people, I realized that a few people are not familiar and understandable. what is actually engaged in "PR".
Please immediately note that in this post only my thoughts and vision of this issue will be presented. If it seems to you that I am mistaken, I ask you to make these comments in a correct and constructive manner in the comments.
So…
From the experience of communicating with the “kolesheks of the shop” (I myself work as PR managers in an IT company) from other business areas, communicating with employees of their companies, directors, and sometimes clients, I came to the conclusion that they all see the work of their “PR "In two ways:
1) The face of the company (spokesman, promoter at trade shows, conferences and other off-line events), which should attract and speak beautifully. (~ often girls)
2) A person who is looking for new customers, markets, etc. on their own (this includes the ability to sell, that is, to actually sell your product directly, and / or to look for various platforms for marketing the company's products).
')
By the way, a funny fact: In small firms, sometimes large ones, there are no PR positions at all for the company, as the management believes that this secretary is well replaced by 2 secretaries and the marketing department. I personally disagree with this radically, but we will return to this issue a little later.
As I said, most people see the work of a PR manager in the two points described above.
In principle, the way it is, and here I need to introduce a small clarification: There are firms that provide PR services (that is, work on their exports), while others have their own PR needs and have a staff of people who perform them for their own company needs.
I believe that, however, the work of a PR-manager is not limited to the 2 points listed above, although he certainly can, and often must, include them. The main (most difficult) task of this position, in my opinion, is the creation and maintenance of such high-quality and efficient internal work and climate of the company so that the appearance created by advertising, off-line events, etc., coincides with the internal one. That is, the client (job seeker, business partner, etc.), coming to your company, saw that everything you say in your booklets, announcements, banners, etc. - true truth!
It is important not to create the appearance of such a successful and favorable atmosphere and efficiency of the collective, but to achieve such a state of affairs in real time, constantly.
On this, I, perhaps, finish my post, but there are still a lot of thoughts. I would like to look at the feedback and understand:
1) Is it worth talking further about this?
2) Does anyone really care about my opinion?
3) How does PR live in your company?
Source: https://habr.com/ru/post/166059/
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