Top-up developers in the Smart TV Alliance

Smart TV Alliance - a project created last year by the joint efforts of LG and TP Vision (a company that manufactures TVs under the Philips brand) in order to create a unified application platform for smart TVs, is meeting new members.

Smart TV Alliance sees its task in creating common standards that allow developers to create unified smart TV applications that can work equally effectively on different TV models, while now most developers have to prepare separate applications for each manufacturer.
Our company and TP Vision put the start to the alliance, during 2012 such companies as Toshiba, Qualcomm and MStar joined us - as a result, many of the “new” applications on LG, Philips and Toshiba TVs are already cross-platform and the procedure for launching the application right away among the three brands of televisions greatly simplified.


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We are pleased to announce that another major TV manufacturer, Panasonic, has joined us, as well as new software and hardware solution providers - IBM , ABOX42 , TechniSat and Specific Media .

As part of the largest consumer electronics exhibition CES 2013, a new centralized SDK for 2013 was demonstrated, which includes a new, more advanced list of supported digital rights management systems (DRM), as well as information on broader access to TV technical functions, including Internet data transfer functions (for example, to develop integrated services with smartphones, web services and electronic payments), enhanced MPEG-DASH support, which is crucial for VoD and multimedia iynyh services. Also, the new SDKs will allow a wider range of HTML5, CSS3, and JavaScript specifications to be used.
The updated SDK will be published on the website of the alliance soon.



One of the goals of the Smart TV Alliance sees the creation of a single unified app store. Joining Panasonic to the Alliance is another step in that direction.

“Now application developers can focus on what they do best. Instead of chasing the individual requirements of each manufacturer and the conformity of processes, they can spend most of their creative energy developing innovative applications and services, improving the quality of the latter. ”