How to get more customers for little money
An interesting experiment with the contextual advertising system “Runner” was conducted by the authors of the contextual advertising blog rucontext . By order of the advertiser, an advertising company was implemented with 10 identical ads at different sites and with different cost of the attracted visitor.
In the first case (only on search engines), the Maximum tariff was used with the possibility of all types of settings, but with a minimum rate of 3 rubles per switch. In the second case, the Basic tariff was used with a minimum rate of 1 ruble and the ability to set only geographic targeting.
When buying visitors from the Rambler search system and geotargeting settings for Moscow and working time, the cost of the transition was 85 rubles for the transition, the second position above the results of search results. 5600 rubles were spent, the conversion of the visitor into clients turned out to be 1 to 18. Thus, the cost of the client was 1,186 rubles, a small price for this business.
In the second case, setting geo-targeting to Moscow and setting a price of 1 ruble, the company lasted 2.5 times longer and the conversion of visitors into customers turned out 1 to 89. 5600 rubles were spent, as in the first case, but the cost of the attracted client was 89 rubles.
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Comparing the results and the cost of placement, an unexpected result was obtained - the flow of interested conversions with the worst conversion turned out to be more profitable.
via advertology
In the first case (only on search engines), the Maximum tariff was used with the possibility of all types of settings, but with a minimum rate of 3 rubles per switch. In the second case, the Basic tariff was used with a minimum rate of 1 ruble and the ability to set only geographic targeting.
When buying visitors from the Rambler search system and geotargeting settings for Moscow and working time, the cost of the transition was 85 rubles for the transition, the second position above the results of search results. 5600 rubles were spent, the conversion of the visitor into clients turned out to be 1 to 18. Thus, the cost of the client was 1,186 rubles, a small price for this business.
In the second case, setting geo-targeting to Moscow and setting a price of 1 ruble, the company lasted 2.5 times longer and the conversion of visitors into customers turned out 1 to 89. 5600 rubles were spent, as in the first case, but the cost of the attracted client was 89 rubles.
')
Comparing the results and the cost of placement, an unexpected result was obtained - the flow of interested conversions with the worst conversion turned out to be more profitable.
via advertology
Source: https://habr.com/ru/post/16563/
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