What are pirates? Hollywood set box office record
Cash collections in American cinemas in 2012 set a new historical record: 10.8 billion dollars , exceeding last year's figure by 6.2%. There are no figures on foreign collections yet, recently they have exceeded the American ones.
It is important that this was achieved without raising prices, but at the expense of increasing the number of tickets sold. Over the past year, Americans bought 1.36 billion tickets at an average cost of a session of $ 7.94.
One of the reasons for the increase in attendance is the increase in the number of new films. Last year, 655 films reached the cinema: this is another absolute record in the history of Hollywood.
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Experts also cite psychological reasons: for example, the release of several excellent films in a row stimulates people to go to the cinema every weekend.
There is one more factor - more effective viral campaigns on the Internet, including in social networks. For example, for the promotion of the movie “The Hunger Games”, publishers launched vigorous activity on Facebook and Twitter, opened the YouTube channel, the Tumblr blog, released games for the iPhone, and organized a live broadcast from the premiere of the film on the Yahoo portal. The result is the third largest in the United States for the year.
In general, the statistics of last year confirms that the income of Hollywood studios can grow even in the Internet era, despite the presence of a large number of alternative ways to deliver content and the popularity of torrents. Moreover, publishers can successfully use the Internet to increase fees, attract people to the cinema, sell merchandise and additional digital goods.
Some studies confirm that the so-called “piracy” does not affect cinema attendance at all . Although this trend has been noticeable in recent years (see charts below), it may have other reasons: for example, an improvement in the average level of home appliances, an increase in the size of television sets and the spread of "home theaters".
The graph in the NY Times shows the number of tickets sold for 15 years, and the statistics on the box office (right graph) is normalized to the inflation rate.
It is important that this was achieved without raising prices, but at the expense of increasing the number of tickets sold. Over the past year, Americans bought 1.36 billion tickets at an average cost of a session of $ 7.94.
One of the reasons for the increase in attendance is the increase in the number of new films. Last year, 655 films reached the cinema: this is another absolute record in the history of Hollywood.
')
Experts also cite psychological reasons: for example, the release of several excellent films in a row stimulates people to go to the cinema every weekend.
There is one more factor - more effective viral campaigns on the Internet, including in social networks. For example, for the promotion of the movie “The Hunger Games”, publishers launched vigorous activity on Facebook and Twitter, opened the YouTube channel, the Tumblr blog, released games for the iPhone, and organized a live broadcast from the premiere of the film on the Yahoo portal. The result is the third largest in the United States for the year.
In general, the statistics of last year confirms that the income of Hollywood studios can grow even in the Internet era, despite the presence of a large number of alternative ways to deliver content and the popularity of torrents. Moreover, publishers can successfully use the Internet to increase fees, attract people to the cinema, sell merchandise and additional digital goods.
Some studies confirm that the so-called “piracy” does not affect cinema attendance at all . Although this trend has been noticeable in recent years (see charts below), it may have other reasons: for example, an improvement in the average level of home appliances, an increase in the size of television sets and the spread of "home theaters".
The graph in the NY Times shows the number of tickets sold for 15 years, and the statistics on the box office (right graph) is normalized to the inflation rate.
Source: https://habr.com/ru/post/164551/
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