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Acer and Asus stop netbook production

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In 2009, ABI Research predicted that 139 million netbooks would be sold in 2013 (devices with Intel Atom processors and screens less than 10 inches diagonally were originally called netbooks, although the definition became more vague with time). However, according to The Guardian, netbook sales in 2013 will actually be much closer to zero than to 139 million.

The publication refers to the Taiwanese website Digitimes, which reported that the company Asus, which actually created the netbook market after the release of the Eee PC in 2007, announced the termination of production of the Eee PC from today. Acer also does not intend to release netbooks anymore - and this means that the netbook market will officially disappear when the two companies sell off the remaining stocks.

Asustek and Acer were the only companies that still produced netbooks, while all the others - Samsung, HP and Dell - switched to tablets. Asustek and Acer mainly focused on Southeast Asia and South America, but now these regions are targets for cheap Android smartphones and tablets.
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One of the obvious reasons for the failure of netbooks is the iPad, introduced in January 2010. By mid-2010, other companies announced their Android tablets. Paradoxically, the iPad cost much more than a netbook and at the same time significantly lost its functionality - however, it seemed to play the role of its better portability and longer battery life.

If in 2010, 23 million tablets and 39 million netbooks were sold, then in 2011, tablets already took the lead - 63 million tablets and 29 million netbooks were sold. According to preliminary forecasts, in 2012, 122 million tablets were sold. Netbooks of forecast makers have already ceased to interest.

Source: https://habr.com/ru/post/164531/


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