Google plans to attract 90% of MS Office users to Google Apps

In the outgoing 2012, Google took serious steps towards corporate users by launching Google Drive and the Compute Engine cloud service. Users are systematically and fairly successfully transferred to cloud services, of which Google Apps office applications are a natural part.

The upcoming 2013 year promises even greater changes in the office software market - it seems that Google seriously intends to destroy one of the latest monopolies in the IT world, namely, the monopoly of MS Office. Google's Vice President and Head of Enterprise, Amit Singh, announced an ambitious goal : to attract 90% of corporate Microsoft Office users to Google Apps. This is how the number of users who do not need the full functionality of MS Office is estimated, but rather a basic set of functions.

This ambitious goal faces Google not the first year, and the monopoly of MS Office still remains unshakable. However, Amit Singh thinks otherwise: in his opinion, in 2012, Google was able to “overcome the barrier and get mass user support” (in the corporate market). New major customers who have moved to Google’s online office include large corporations such as Costco (92,000 employees), Dillard's (38,900 employees), Kohl's (more than 1,000 supermarkets in the US, number of employees unknown) and Office Depot (42,000 employees). ).
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When migrating from MS Office to online applications, corporate customers ask a number of questions: do cloud services have a level of security that is not worse than internal corporate programs? Do they really scale better? Amit Singh answers both of these questions - yes.

Google is gradually strengthening its own ecosystem, which is more open than that of Microsoft, and is based on free software. With the help of the Android operating system, it was possible to attract a large number of developers to this ecosystem, who previously could create applications under Windows, but now create programs with support for Android. This platform is now much better suited for serious enterprise applications than it has been in past years.

In 2012 alone, the number of partners in the Google Apps program increased from 3,000 to 6,000 companies, which also speaks of the strengthening of the ecosystem.